A few years ago I was tasked with rebranding a company in Nigeria. One of the things we wanted to do was to change the brand colours to black and red. “You can’t do that”, I was told. Black is a colour for mourning and will turn people away from the brand.
What a dilemma!
The word can’t can be so powerful. The finality of the word stops businesses and people in their tracks. You’ve been warned. Do not proceed!
Usually when I am told I can’t do something, I want to know why not? Simply because I’ve learned along the years never to accept the first answer I am given! But more importantly, because there are several ways to achieve a good result and it is never an easy, straight road to a great result.
Well, we did change the company colours to black and red and a year later we won an award for the initiative AND the company posted its best sales performance in over a year. That’s the true power of can’t. To propel you into action!
I’d love to hear some stories from you as well.
LETS STAY CONNECTED
Funny how projects with the biggest oppositions, end up chalking success and acclaim.
If people start seeing the word 'CAN'T' the way you put it, there will be a lot more doers and ground breaking initiatives than we can imagine. The world will have answers to some many unanswered questions.